Assoc. Director, Opinion Leader & Medical Marketing

Company: Neurocrine Biosciences
Location: San Diego
Posted on: November 11, 2024

Job Description:

Assoc. Director, Opinion Leader & Medical MarketingApply remote type On-Site locations US CA San Diego time type Full time posted on Posted 3 Days Ago job requisition id R5148Who We Are:At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.What We Do:Neurocrine Biosciences is a leading neuroscience-focused biopharmaceutical company dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis, and uterine fibroids, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions.About the Role:Leads a team responsible for developing and executing strategic Opinion Leader and Medical Marketing brand strategies, including medical marketing planning, product education, and promotional activities. Oversees the Peer-to-Peer Speaker Bureau, Patient Ambassador programs, and other educational initiatives, collaborating with cross-functional teams and managing responsibilities such as program management and content development. Drives the development and implementation of company policies impacting patient and healthcare professional engagements, while also leading marketing initiatives across medical marketing for both patient and HCP audiences. Responsible for the development of engagement strategies, building relationships with key influencers, ensuring compliance, and leading the development and execution of customer engagement plans to meet business objectives.Your Contributions (include, but are not limited to):

• Medical Marketing:
  • Responsible for leading the delivery of core opinion leader and medical marketing messaging and campaigns for both patient and HCP audiences.
  • Lead strategy, planning, execution and measurement of all patient educational conference promotional opportunities; submission and execution of congress contracts, review and submission of Needs Assessment Forms (NAF) to Legal; coordination of Promotional Review Committee (PRC) reviews for content and promotional materials.
  • Manages P2P and Patient speaker programs with all responsibilities including managing the legal approval process, monitoring cap status report and amending speakers contracts as needed.
  • Lead CAH P2P Task Force, P2P Champions, and Patient Ambassador/Education committee meetings and engagement training sessions for new account specialists.
  • Manages relationship with medical education agency(ies) and coordinates with internal groups (field sales, field medical, patient advocacy and brand team) on medical education-related promotional activities to ensure strategic alignment across all stakeholders.
  • Supports advisory board meetings in partnership with agency partners and internal marketing team.
  • HCP and Patient Opinion Leader Engagement:
    • Leads team in prioritization of regional business opportunities: including pre-launch, launch and life cycle management.
    • Holds team accountable for development of regional business plans for current Endo Franchise products in collaboration with key stakeholders.
    • Guides team in executing peer-to-peer activities in the region including, identification of new regional thought leaders for consideration, attends programs, collaborates with cross functional partners to identify opportunities and execute programs, etc.
    • Participate in training, contracting logistics, program feedback, and relationship management of speakers.
    • Manage and execute patient ambassador programs.
    • Performs other duties as assigned.Requirements:
      • BS/BA degree in marketing or life sciences and 10+ years of related experience, including 5+ years in a marketing role for a pharmaceutical, biotech, or medical device company OR
      • Master's degree in marketing or life sciences and 8+ years of experience noted above.
      • Pharmaceutical Sales, Marketing and/or Account Management experience required.
      • Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills.
      • Experience working to implement marketing programs with measurable business impact.
      • Experience operating in a field-based promotional role (sales, thought leader liaison, field marketing, etc.).
      • Expertise in managing and collaborating with multiple vendors and agency partners.
      • Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues.
      • Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues.
      • Previous managerial/functional management experience also required.
      • Emerging as an internal thought leader with technical and/or business expertise.
      • Applies in-depth knowledge of own area of expertise to solve problems.
      • Applies in-depth understanding and may guide others on how own discipline integrates within the department as well as impact to other departments.Neurocrine Biosciences is an EEO/AA/Disability/Vets employer. We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description.
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Keywords: Neurocrine Biosciences, San Diego , Assoc. Director, Opinion Leader & Medical Marketing, Advertising , San Diego, California