Director of Ecommerce

Company: Tipsy Elves
Location: San Diego
Posted on: March 3, 2025

Job Description:

At Tipsy Elves, we believe life should be a party that everyone is invited to! As the market leader in fun, event-based apparel, our mission is to create extraordinary clothing that transforms everyday moments into unforgettable experiences. Founded in 2011 and based in downtown San Diego, we've been featured on Shark Tank, Beyond the Tank, and the Inc. 5000 list.Our products are more than just apparel-they're a gateway to confidence, connection, and fun. When you wear Tipsy Elves, you step into a world where bold expression and inclusivity are celebrated, leaving cynicism behind. Together, we're making life brighter, one unforgettable outfit at a time!Position OverviewTipsy Elves is seeking a highly experienced, entrepreneurial and results-driven Director of Ecommerce to help lead and grow our ecommerce channels, including TipsyElves.com and our Amazon business. This pivotal role will be responsible for driving strategic initiatives, managing cross-functional teams, and optimizing the ecommerce customer experience to deliver measurable growth in sales, conversion rates, average order value (AOV), and units per order.The ideal candidate will bring a strong background in Shopify Plus and a proven track record in conversion rate optimization (CRO), upsells, and cross-sells. This leader will partner with our ecommerce manager to lead our ecommerce team and development agency while ensuring a seamless, engaging, and high-performing online shopping experience. The role requires a data-driven and analytical mindset, coupled with the ability to strategically prioritize the most impactful opportunities.Key Responsibilities

• Own the overall ecommerce strategy for TipsyElves, specifically TipsyElves.com, Amazon.com, Target.com and others, driving growth across all key performance indicators (KPIs), including conversion rate, AOV, and units per order.
• Develop and implement data-driven CRO strategies to improve site performance and optimize the customer journey.
• Partner with cross-functional teams to align ecommerce strategy with broader business objectives.
• Develop and implement personalization strategies using customer data to create tailored shopping experiences for prospective and repeat customers.
• Leverage advanced Shopify Plus features and applications to enhance the online shopping experience.
• Stay ahead of Shopify updates, features, and best practices to ensure the site remains innovative and competitive.
• Identify, implement, and manage tools and apps that improve site functionality, optimize merchandising, and drive revenue growth.
• Collaborate with the Shopify development agency to scope, prioritize, and oversee website enhancements and feature developments.
• Evaluate and test new ecommerce technologies and platforms that could enhance performance.Amazon Channel Management
  • Oversee the performance and growth of the Amazon business, ensuring it aligns with company objectives.
  • Partner with the ecommerce Manager to develop strategies to increase sales, improve product discoverability, and manage the end-to-end Amazon shopping experience.Conversion Rate Optimization (CRO)
    • Own and execute CRO strategies, including A/B testing, to improve conversion rates and other key ecommerce metrics.
    • Leverage tools like Google Optimize, Shoplift, and Hotjar to test and refine customer journeys.
    • Implement site enhancements and data-driven strategies to improve user experience and increase sales.
    • Ensure the ecommerce site is fully optimized for users, addressing design, speed, and functionality to maximize mobile conversion rates.
    • Manage and develop the ecommerce team, ensuring efficient and effective execution of merchandising, operations, and marketing strategies.
    • Provide leadership, mentorship, and strategic direction to team members focused on web merchandising, performance analytics, and customer experience.
    • Inspire and motivate the team with a relentless drive to improve performance metrics and achieve ambitious goals.Performance Analytics
      • Regularly analyze site and channel performance metrics to identify areas of opportunity and create actionable strategies.
      • Monitor industry trends, competitive landscapes, and emerging technologies to maintain Tipsy Elves' competitive edge.
      • Regularly report on key KPIs, providing actionable insights and recommendations to senior leadership.
      • Strategically prioritize high-impact initiatives based on data insights and business objectives.
      • Partner with marketing, operations, wholesale and customer service teams to ensure seamless execution of campaigns, promotions, and product launches.
      • Collaborate with the creative team to develop compelling website visuals, banners, and merchandising assets.
      • Work closely with operations and logistics teams to ensure seamless inventory management and sell-through.
      • Analyze and improve operational efficiencies related to ecommerce, such as shipping speeds and order delivery messaging.Compliance
        • Ensure compliance with privacy laws such as GDPR and CCPA, implementing measures to protect customer data and maintain trust.
        • Regularly audit the website for ADA compliance, ensuring accessibility for all users, including those with disabilities.
        • Stay updated on ecommerce laws and regulations, proactively addressing changes to maintain legal compliance.Budget Management
          • Create and manage the ecommerce budget, ensuring efficient allocation of resources to initiatives that drive ROI.
          • Monitor spending on web development, marketing tools, and team expenses to ensure alignment with financial goals.Qualifications
            • Experience: Minimum 8 years of experience in ecommerce, with at least 5+ years overseeing Shopify stores. Experience with marketplaces like Amazon.com, Target.com etc a plus.
            • CRO Expertise: Proven track record of driving conversion rate optimization, including upsells, cross-sells, and AOV growth strategies.
            • Technical Knowledge: Deep understanding of Shopify Plus features, applications, and integrations; familiarity with ecommerce analytics tools (e.g., Google Analytics, Shopify Analytics, Hotjar).
            • Strategic Thinking: Strong ability to connect ecommerce strategy with business goals and identify high-impact opportunities for growth.
            • Leadership Skills: Demonstrated success managing and mentoring high-performing teams, other leaders, and external partners/agencies.
            • Amazon Proficiency: Expertise in managing and scaling Amazon business, including knowledge of SEO and product listing optimization.
            • Analytical Skills: Data-driven mindset with the ability to interpret and act on performance metrics to inform strategy and tactics.
            • Communication: Exceptional verbal and written communication skills with the ability to present complex ideas clearly and persuasively.Additional Info
              • Starting Salary is $120,000+ (based on experience)
              • Position is expected to start during Q1/Q2 2025
              • This is a full-time position, offering hybrid flexibility, based out of San Diego, CA.
              • Parking or transportation reimbursement is available when in-office.
              • Medical, Dental, Vision care, and Flexible Spending Account available.
              • 401K with Match available.
              • 30+ Vacation Days per year - 3 Weeks of PTO, 12 Paid Holidays Off and time off between Christmas and New Year's, and Summer Fridays.
              • Catered lunches for in-office meeting days.
              • Leadership & Development Training for all manager-level employees.
              • Annual Product Allowance with additional coupon codes for Friends and Family.Why Work at Tipsy Elves
                • Work in a growth-focused and outcome-driven environment.
                • Be a part of a company that embodies its values with a strong culture.
                • Have the space to speak and be heard with regular support and strong communication with weekly 1 on 1 meetings, team surveys and feedback, biweekly leadership meetings, and more.
                • Join a community of hard-working people who genuinely care about what they do.
                • Grow through learning and development provided for every stage of your career including quarterly off-site events, and leadership conferences at ecom events (eg, Shop Talk).
                • Enjoy industry-leading benefits, time off, and perks including 3 weeks PTO, 12 paid holidays, and Summer Fridays, annual holiday party.Want to learn more? Check us out at www.tipsyelves.com
                  #J-18808-Ljbffr

Keywords: Tipsy Elves, San Diego , Director of Ecommerce, Executive , San Diego, California