Digital Communications Specialist (San Diego, CA)

Company: United Domestic Workers
Location: San Diego
Posted on: March 16, 2025

Job Description:

UDW Overview:United Domestic Workers of America, UDW/AFSCME Local 3930 is a statewide labor union that represents more than 170,000 home care and family child care providers in 45 counties in California. Founded in 1979, UDW is a diverse, progressive labor organization that seeks dynamic, committed individuals who will support our members and those for whom they care locally, statewide and at the national level.UDW is one of California's largest labor unions. We consistently support and lead important social justice initiatives like fighting for racial justice, income inequality, and affordable health care for all. We are committed to respect and dignity for seniors, people with disabilities, and the children in our care. We fight for better working conditions and fair pay for home care and child care providers, and full funding for life-saving programs like In-Home Supportive Services (IHSS) and subsidized family child care. For more information about UDW, please visit our website at www.udw.org.Job Information:Job Title: Digital Communications SpecialistJob Type: Exempt (Salary)Department: CommunicationsReports to: Communications ManagerUDW Office Hours: Full Time, Monday to Friday 9:00AM to 6:00PMJob Location: San Diego, CAStarting Pay: $68,640.00 to $92,807.00/yearJob Summary:The Digital Communications Specialist plays a crucial role in amplifying the stories of home care providers, family child care providers, and the dedicated families they serve. In this position, you will craft compelling internal and member-to-member communications that champion racial, economic, and social justice principles. You will create impactful communication pieces, content, and projects using strong storytelling abilities and a profound commitment to advance social justice causes. Your responsibilities will encompass creating diverse communication materials, interviewing union members and leaders, supporting social media content, and working closely with the Communications and different departments to develop and execute unified communication strategies.Job Duties and Responsibilities:

• Manage and coordinate delivery of email blasts, texts, and Hustle campaigns to union members and non-members as requested by field staff, with accuracy and in a timely manner.
• Draft and manage content for social media.
• Draft and manage content for the website, newsletters, and other digital and printed materials.
• Draft content for emails and text messages.
• Own the full email and SMS production process (e.g., planning, development, scheduling, testing, etc.).
• Segment lists and target communication strategies based on behaviors.
• Develop communication content and design formatting and layout; collaborate with design team on graphics.
• Help manage Action Network, Mobile Commons, peer-to-peer, and other technology systems used to create, generate, and distribute email and SMS campaigns.
• Develop and optimize automated email and SMS campaign flows.
• Compile web, email, and social networking analytics into weekly reports and/or as requested.
• Utilize analytics, digital ad campaigns, and marketing tools to grow UDW's social media accounts, with special emphasis on Facebook, Twitter, and Instagram.
• Maintain the accuracy of UDW's social media content and assist digital team with accuracy of UDW websites.
• Respond to social media and online inquiries in a timely and appropriate manner.
• Increase the number of people in UDW's online communities and levels of engagement.
• Assist field staff and local boards with the growth and maintenance of regional Facebook groups and other social media.
• Coordinate data collection across digital platforms to keep membership records updated and accurate.
• Develop and manage initiatives and contests that organically grow email and text message databases.
• Create and maintain reporting on email and SMS campaigns that measure effectiveness and organizational impact; provide regular reporting to leadership on metrics, trends, and strategy.
• Collaborate cross-departmentally to develop effective email and text communications calendar.
• Monitor and maintain data quality within the email and text message platform's databases.
• Attend and cover UDW events, including taking photos and video, talking to members, and posting to social media.
• Assist with other communications projects as needed such as press outreach, prepping members for interviews and public speaking, and more.
• Assist with or lead communications trainings for UDW members and/or staff.
• Support other activities related to UDW's internal and external communications programs.
• Assist with department projects and perform other duties as assigned which are reasonably within the scope of work in this job classification.Knowledge, Skills, and Abilities:
• Excellent interpersonal and written communication skills, particularly the ability to take complex material and make it accessible to a broad audience.
• Ability to manage multiple digital campaigns at once (e.g., texting campaigns, eblast campaigns, digital ad campaigns, etc.)
• Expertise using Microsoft programs, including Word, Excel, PowerPoint, Teams, Outlook; Adobe Photoshop, InDesign, and Acrobat; Zoom; Canva or similar design programs; familiarity with social media platforms (Facebook, Instagram, Twitter) and social management software like Hootsuite, Buffer, etc.; task management software like Asana.
• Analytical, solution-seeking mindset.
• Commitment to social and economic justice.
• Well-organized and detail-oriented.
• Superior understanding of digital marketing strategy and best practices.
• Working knowledge of HTML & CSS and latest versions of applicable programs (Windows/Mac OS).
• Ability to manage multiple projects at the same time and ensure timelines are met.
• Self-starter who is highly detail-oriented and an enthusiastic team player.
• Ability to work with highly technical cross-functional teams and thrive in a fast-paced, demanding environment.
• Software, apps, platforms: MS Office Suite, Adobe CS (or similar), Canva, Wordpress, Action Network, Mobile Commons, Hustle, Facebook, Instagram, Twitter, and social management software like Hootsuite, Buffer, etc.
• Ability to work long and irregular hours, sometimes including weekends, to complete projects and support campaigns.Preferred Qualifications, Education and/or Experience:
• 1-2 years of digital communications experience running social media and email.
• Degree in advertising, marketing, communication science or equivalent.
• Familiarity with project management, overseeing workflows, social media trends and tools, analytics reporting, and copy editing.
• Holistic digital campaign strategy and execution in collaboration with designers and other contributors.
• Excellent written and verbal communication skills.
• Strong attention to detail.
• Innovative and web and multimedia savvy.
• Ability to turn creative strategy into a meaningful digital experience for target audiences.
• Familiarity with Search Engine Optimization (SEO).
• Bilingual (a plus).Requirements:
• Must possess a valid California driver's license, auto insurance that covers business driving, and an automobile for business use.
• Willingness to travel, and ability to work flexible hours and work long and irregular hours, including evenings and weekends.Staff Union Representation Notice:This position is represented by the UDW Staff Union/Pacific Northwest Staff Union (PNWSU). Employees in this bargaining unit are entitled to rights and protections under the collective bargaining agreement and applicable labor laws. For more information about union representation, your rights, and union dues, please contact udwu@pnwsu.org.Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk and hear. The employee frequently is required to use hands or fingers, handle, or feel objects, tools or controls. The employee is required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.Work Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is primarily exposed to an office-type environment. The employee will frequently work on or around office equipment and furniture. The noise level in the work environment is low to moderate. The employee will frequently work with deadlines under pressure and will occasionally be required to work alone. The employee is occasionally exposed to outdoor environment can include exposure to vehicles, moving mechanical parts; vibration; odors, fumes, gasses, smoke, dust, or airborne particles; and outside weather conditions.Equal Opportunity Employer:UDWA is an equal opportunity employer, and, as such, does not discriminate an employee or applicant based on race, creed, color, age, sex, national origin, marital status, sexual orientation, gender identity, religious affiliation, disability, or any other classification protected from discrimination under applicable law.Notice of E-Verify Participation:This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS (888) 897-7781, dhs.gov/e-verify.Women, people of color and members of the LGBTQIA+ community are strongly encouraged to apply.To apply for this position, please visit UDW's career page and submit your application.UDW's career link --' https://udwa.hiringplatform.com/list/careers
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Keywords: United Domestic Workers, San Diego , Digital Communications Specialist (San Diego, CA), Other , San Diego, California